NIKE HOUSE OF INNOVATION
Since January 2022, I am designer for the Nike House of Innovation PAR/002 Champs Elysées as part of the Nike EMEA Brand Creative.
Our objective is to create an immersive, digital customer experience linked to sport and innovation.
For the Nike's 50th anniversary we created an immersive and interactive takeover robotic assistant to discover stories from the Department of Nike Archive. This robot arm set up allows visitors to uncover the heritage of each item, via a touch screen and intuitive UX, using the robot to fetch your chosen item. Development of all the Behind the Design’ storytelling for our key seasonal products.
In the center of the arena, we've developed a try-on experience, where consumers are getting to opportunity to test these the new Mercurial boots, enter their score to the leader board and win prizes.
Consumer also have an exclusive access to our DNA archives and explore the history of Nike and sport thanks to our robot assistant. Explore the innovation advances in key boots from the Mercurial lineage.
For the Nike campaign Dance x Air Force 1 we collaborated with artist NSDOS who augments his dance sessions with a bespoke motion sensor that tracks his moves, generating 4 bespoke visuals, breaking, new style, waacking and dancehall. The 4 designs are applied on AF1 with a technique called hydro dipping that creates unique pairs each time.
We invited visitors to dive into the world of soccer through our immersive vitrine. We're developing an area where they can customize their own jersey. The center of the arena has been transformed into a gaming station, merging the physical and virtual worlds
To launch the new Nike Air Max Pulse, we gave visitors of the House of Innovation the chance to remix the feel of the air with the Al generator.With Al image generator the interactive image-mixing table enabled guests to create one-of-a-kind visuals that capture the spirit of Air Max. We also develop personalized t-shirts in collaboration with Golgotha agency and we worked in with Royalclub for created a kinetic installation.