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Nike House of Innovation - HO22 AF1 Dance
For the Nike campaign Dance x Air Force 1 we collaborated with artist NSDOS who augments his dance sessions with a bespoke motion sensor that tracks his moves, generating 4 bespoke visuals, breaking, new style, waacking and dancehall. The 4 designs are applied on AF1 with a technique called hydro dipping that creates unique pairs each time.